With so many individuals vying for attention on social media platforms, it can be challenging for up-and-coming influencers to stand out from the crowd and that’s where live streaming comes in. As live streaming can be an effective way for potential influencers and micro-influencers to grow their following organically, here are some ways where live streaming can help in various aspects:  

Builds connection with followers: Live streaming can build a stronger relationship between the influencer and their followers, as they can connect with their followers in real time.   

Creates a sense of exclusivity: Making a live streaming schedule can create exclusivity – as it is a one-time event that only those present at the time can experience. This can make the followers feel special and create a sense of community. 

Earn extra income from the support of fans and followers: Many live-streaming platforms offer features that allow viewers to send virtual gifts or tips to content creators during their live streams. These gifts can range from small tokens of appreciation to larger amounts and can provide content creators with an additional source of income.  

Create and get new fans: Live streaming gives the influencers a chance to be featured and be known based on previous viewing history, or suggested content based on the viewer’s interests, and recommendations. By doing live streams, influencers cannot not only connect with their existing followers but also get to know other people!  

Offers a chance to showcase personality: Live streaming allows influencers to showcase their personality and authenticity in a way that pre-recorded videos cannot.   

Overall, live streaming can be a powerful tool for influencers and micro-influencers looking to grow their following organically by building connections with their audience, increasing engagement, and showcasing their personality and expertise that static posting and stories cannot do.  

Want to try now in live streaming? Send us Clarus Social an email at info@clarussocial.com and let’s get your career started in the live-streaming world! We are offering social media boosting and social media marketing.